Joanna Griffiths Talks Startups

Your Two Cents, Business

The Podcast

< Back to all articles

Joanna Griffiths started KNIX before making leak-proof underwear was even a thing. Sometimes making payroll was hard. Sometimes being a leader was hard. But she kept betting on herself, knowing the financial risks were worth the rewards.

Joanna built a business that has made women all around the world feel seen, more comfortable and less ashamed of their bodies. Last year Joanna sold KNIX when it was valued at half a Billion dollars.

How did she do it? Alicia McCarvell and Sylvia Beirnes get the ins and outs of how Joanna turned her dream into a reality, and better yet, a community.

Tune in on major streaming platforms, like Apple Podcasts and Spotify.

Your Two Cents is proudly made by Canadian Content Studios in partnership with Credit Unions.

< Back to all articles | Your Two Cents, Business

Your Two Cents* is a web series and podcast that aims to inform the next generation how to be savvy with their money. These conversations will shine a light on how financial advice can be entertaining and dare we say it—even fun. *Your Two Cents is not meant to replace financial advice from certified professionals. Any dollar figures noted were factual at the time of production and are subject to change.

Set up a meeting today

Related Articles

Want to learn more about your two cents? See all our articles & resources.