Joanna Griffiths Talks Startups

Joanna Griffiths started KNIX before making leak-proof underwear was even a thing. Sometimes making payroll was hard. Sometimes being a leader was hard. But she kept betting on herself, knowing the financial risks were worth the rewards.

Joanna built a business that has made women all around the world feel seen, more comfortable and less ashamed of their bodies. Last year Joanna sold KNIX when it was valued at half a Billion dollars.

How did she do it? Alicia McCarvell and Sylvia Beirnes get the ins and outs of how Joanna turned her dream into a reality, and better yet, a community.

Tune in on major streaming platforms, like Apple Podcasts and Spotify.

Your Two Cents is proudly made by Canadian Content Studios in partnership with Credit Unions.

Looking for financial advice? You’re in the right place.

Credit union experts are here to support your financial journey, whether you're just starting out or well on your way. Take the first step today.

Find a Credit Union