Putting honesty, trust, and fairness to the test

The values of honesty, trust, and fairness matter to creditunions. And we wanted to prove those values also matter to Atlantic Canadians.

To do this, we “lost” 12 wallets across Atlantic Canadafilled with receipts, bus tickets, a credit union debit card, around $100 cash,and a contact number.

Would we get them back? Or would we be wrong in our thinkingthat honesty, trust, and fairness are fundamentally part of who we are asAtlantic Canadians?

Watch to find out.

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