Newfoundland Insectarium

At first glance, the idea of a museum dedicated to insects might have seemed eccentric, even to the founders of the Newfoundland Insectarium. Yet, when they opened their doors in 1998, their vision proved to be as intricate and captivating as the creatures they celebrated. Featuring live and mounted insects, a tropical butterfly garden, an observation bee hive, and even axolotls, the Insectarium offered a one-of-a-kind experience. Today, it proudly holds the title of the top indoor attraction on Newfoundland’s west coast.

The journey to this success was fraught with challenges. In its formative years, the Insectarium struggled to attract enough visitors to stay afloat. Financial difficulties marked the first decade, with visitor numbers averaging just 16,000 to 17,000 per season. To make ends meet, the founders took their exhibits on the road, conducting school visits and mall tours. A turning point came with a strategic advertising campaign that, coupled with social media efforts, boosted visitation by 20%, allowing the Insectarium to thrive without relying on additional seasonal activities.

A pivotal milestone was the introduction of the butterfly garden, which significantly enhanced the Insectarium’s appeal. By 2023, visitor numbers had soared to nearly 30,000, transforming the Insectarium into a must-visit destination for tourists from far and wide.

Today, the Newfoundland Insectarium stands as a beacon of curiosity and education. Guided by core principles of honesty and integrity, the staff ensures every visitor feels welcomed and engaged. Visitors are given the opportunity to hold live insects, helping many overcome their fears and leave with a sense of wonder and appreciation.

Local support has been instrumental in the Insectarium’s success. About seven years ago, the founders switched to their local credit union, finding it to be more responsive and supportive than their previous bank. This relationship has been a key factor in their growth. The Insectarium’s commitment to supporting local businesses extends beyond its financial partnerships; it collaborates with local hotels, restaurants, and suppliers, reinforcing its role as a cornerstone of the community.

From the delicate flutter of butterfly wings to the industrious leaf cutter ants, every detail of the Insectarium tells a story of resilience and dedication. It’s a testament to the founders' vision and a celebration of the extraordinary world of insects, fostering both local pride and global curiosity.

📍 Reidville, Newfoundland & Labrador
https://nlinsectarium.com/